The Shift to Outdoor Advertising
The outdoor advertising industry has experienced substantial growth in recent years while more traditional media have struggled with declining market share. In today’s ever changing world of technological advances, advertisers are searching for ways to get their message out to consumers who are turning to satellite radio, iPods, TiVo/DVR and the Internet.
While the fragmentation of most media continues at ever increasing rates, outdoor advertising remains the viable mass media option. The average American spends about fifteen hours each week in a car and travels approximately 300 miles during that time on the road and less time with traditional media, it is no wonder that advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message.
ARBITRON STUDIES
Five Significant findings in Arbitron’s National In-Car Study
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Americans spend nearly 20 hours in their cars per week and travel more than 200 miles.
Those who travel more than 150 miles per week are more likely to live in high income households.
Travelers take note of billboard advertising.
Billboard Advertising is one of the last messages a consumer receives before making a buy decision.
